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Advertising and Marketing

Advertising: Sharing Data for Deals? More Like Watching It Go With a Sigh

The diapers ad that shows up on your computer when you are expecting a child. The coupon on your smartphone for a fast-food chain you just walked past. The sneaker offer appearing in your mailbox after you sign up to run a race. For years, marketers and technology companies have …

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France, Not Waiting for European Union, to Tax U.S. Tech Firms as ’19 Starts

PARIS — With the so-called Yellow Vest movement forcing concessions that have widened the country’s budget shortfall, the French government is accelerating a plan to place hefty taxes on American technology giants that have long maneuvered to keep their bills low while reaping huge sums of money. France has been …

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The Shift: How YouTube’s Year-in-Review Video Set Off a Civil War

YouTube’s decision to keep things G-rated is understandable. Advertisers have been jittery about the platform since revelations last year that YouTube’s algorithms placed some ads next to extremist, racist content and hate speech. That led several large advertisers to pull their ads from YouTube. YouTube then tightened its monetization rules, …

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Tech Fix: I Tried to Make My Dog an Instagram Celebrity. I Failed.

Last spring, I started an Instagram account that featured my dog, Max, trying to eat my home-cooked meals. I was confident it would be an overnight sensation. Foodies and corgi lovers, after all, are two of the biggest audiences on the photo-sharing site. Combining the two, I jokingly told my …

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Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

Heading into last year’s holidays, marketers at HBO were eagerly experimenting with how to use technology like augmented reality and virtual reality to promote their shows. But then, celebrating with their families across the country, they watched as everyone from kids to elderly aunts unwrapped smart speakers from Google and …

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‘No Morals’: Advertisers React to Facebook Report

Almost all of Facebook’s revenue — which climbed to just over $40 billion last year — comes from advertisers, which range from local businesses to global brands. Along with Google, Facebook dominates the digital advertising market, and even as user growth has slowed, its revenue has risen quarter after quarter. …

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The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat …

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Your Kid’s Apps Are Crammed With Ads

Many developers market apps for children as being educational. So Jenny Radesky, a pediatrician who wrote the American Academy of Pediatrics guidelines for children and media, wanted to check that out. “One of my big concerns about why apps might not be educational was because of the presence of distracting …

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Strategies: Netflix’s Audience Is Multiplying. But So Is Its Debt.

Netflix, the streaming-video juggernaut, is growing with astonishing speed. And if you ignore the fact that it borrows billions to finance that growth, the company is a classic success story. Its ability to expand its global audience is truly impressive. The latest numbers show that Netflix gained more than six …

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Google Is Teaching Children How to Act Online. Is It the Best Role Model?

The tech giant is positioning itself in schools as a trusted authority on digital citizenship at a moment when the company’s data-handling practices are under growing scrutiny. ImageGoogle’s Interland game is meant to teach students from third grade through sixth to guard against schemers, hackers and other bad actors. CreditCreditGoogle …

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