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Definers Public Affairs

Sheryl Sandberg Is Said to Have Asked Facebook Staff to Research George Soros

Sheryl Sandberg asked Facebook’s communications staff to research George Soros’s financial interests in the wake of his high-profile attacks on tech companies, according to three people with knowledge of her request, indicating that Facebook’s second in command was directly involved in the social network’s response to the liberal billionaire. Ms. …

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How Facebook’s P.R. Firm Brought Political Trickery to Tech

SAN FRANCISCO — When Tim Miller, a longtime Republican political operative, moved to the Bay Area last year to set up a public relations shop, he brought with him tradecraft more typical of Washington than Silicon Valley. He was well versed in opposition research — the pursuit of damaging intelligence …

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The Facebook Movie Told Us What We Needed to Know About Mark Zuckerberg

Everything we needed to know about Facebook was right in front of our faces, on the big screen, in 2010. Come with me on this journey back in time, to the AMC Mountainside 10, on Route 22 in New Jersey, where I first saw “The Social Network.” At the time, …

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Zuckerberg Defends Company in Friday Meeting with Employees

SAN FRANCISCO — Mark Zuckerberg fiercely defended Facebook in a question-and-answer session with employees on Friday afternoon, pushing back against criticism of the company in the wake of a New York Times investigation into how it reacted to Russian influence operations. In an hourlong videoconference broadcast to Facebook offices around …

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A Look Inside the Tactics of Definers, Facebook’s Attack Dog

SAN FRANCISCO — A small firm called Definers Public Affairs brought the dark arts of Washington’s back-room politics to Silicon Valley when, while working for Facebook, it began disparaging other tech companies to reporters. But a few days before Sheryl Sandberg, Facebook’s chief operating officer, testified to Congress in September, …

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Facebook Said to Cut Ties With Definers Public Affairs

SAN FRANCISCO — Facebook has ended its relationship with a Washington-based consulting firm, Definers Public Affairs, which spread disparaging information about the social network’s critics and competitors, according to a person familiar with the decision. The move followed a New York Times article on Wednesday that described the kind of …

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