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Juul Labs Inc

How Facebook’s P.R. Firm Brought Political Trickery to Tech

SAN FRANCISCO — When Tim Miller, a longtime Republican political operative, moved to the Bay Area last year to set up a public relations shop, he brought with him tradecraft more typical of Washington than Silicon Valley. He was well versed in opposition research — the pursuit of damaging intelligence …

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Silicon Valley Investors Shunned Juul, but Back Other Nicotine Start-Ups

Matt David, head of communications at Juul, said the company’s mission was to eliminate combustible cigarettes and noted that more than 50 percent of smokers who try Juul successfully switch to e-cigarettes. The company found success by making something boring into something cool. Vaping was once a dorky punch line. …

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