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Kim

Tech Fix: I Tried to Make My Dog an Instagram Celebrity. I Failed.

Last spring, I started an Instagram account that featured my dog, Max, trying to eat my home-cooked meals. I was confident it would be an overnight sensation. Foodies and corgi lovers, after all, are two of the biggest audiences on the photo-sharing site. Combining the two, I jokingly told my …

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The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat …

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